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      FOR IMMEDIATE RELEASE

      Best-Selling “Hospitality Today: An Introduction” Now in Seventh Edition

      Lansing, Michigan, August 2010 - The seventh edition of the best-selling textbook, Hospitality Today: An Introduction, published by the American Hotel & Lodging Educational Institute (EI) provides those aspiring to the hospitality industry with an up-to-date overview of hospitality careers, issues, and opportunities.

      Written by Rocco M. Angelo, CHA, and Andrew N. Vladimir, CHE, the hardcover textbook includes full-color photos and images throughout that showcase the excitement and diversity of today's hospitality industry. New examples, exhibits, updated hospitality statistics, and Internet references provide readers with the latest information on the industry.

      Hospitality Today: An Introduction provides readers with a comprehensive look at the spectrum of opportunities in hospitality, as well as an overview of today's hot issues, including ethical challenges and management concerns. The textbook takes a management perspective in introducing readers to the organization and structure of hotels, restaurants, clubs, cruise ships, and casino hotels. There are chapters on business ethics, franchising, management contracts, and areas of management responsibility such as human resources and sales and marketing.

      The seventh edition features new information on:

      • Green hotels and restaurants and sustainable tourism development
      • Hotel technology, computer-based restaurant control systems, and virtual meetings
      • Application of management techniques such as Six Sigma and Balanced Scorecard
      • How the Internet, e-mail, and social media have changed hospitality marketing

      Hospitality Today: An Introduction is available from EI for $108.95 ($78.95 for AH&LA members). To place an order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100) or visit www.ahlei.org. Academic customers should call 800-344-4381 or 517-372-8800 for school pricing and review materials.

      The book will also be available in digital format, granting the user six-month access to the book online. For more information, visit EI's online shopping cart at http://shop.ahlei.org.

      About the American Hotel & Lodging Educational Institute
      Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

      Elizabeth Johnson - ejohnson@ahla.com

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