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      FOR IMMEDIATE RELEASE

      EI Signs New Hospitality Education Partnership (HEP) in Vietnam

      Orlando, Florida, October 2010 - The American Hotel & Lodging Educational Institute (EI) has announced that its newest international master licensee is Elite Hospitality Group Ltd., which will serve the hospitality education and training needs of Vietnam’s hospitality industry as an EI Hospitality Education Program (HEP) provider.

      Key executives for the new HEP include Paulina Ngo, president of Elite Hospitality Group and founder of PATV Global, Elite’s parent company; Eddie Lim, chief executive officer; and Brian Tran, chief financial officer. Elite Hospitality Group is committed to offering EI’s internationally recognized hospitality education programs to equip graduates with the professional skills and knowledge required to manage successfully in today’s business environment.

      “We pledge to exceed our partners’ expectations and profitability by delivering exemplary customer services and finest hospitality practices creatively and innovatively,” stated Ngo. “Elite Hospitality exists to provide immediate and reliable technical assistance to local hospitality schools. We offer high-quality solutions and results by providing prompt response and informed expertise.”

      As a HEP licensee, Elite Hospitality Group has the exclusive right within Vietnam to offer EI's individual course certificates, areas of specialization, and diploma programs in a classroom or distance learning environment; to market and distribute EI products; to train and certify faculty members and hospitality employees; and to use the EI name and registered marks.

      “The news from the Vietnam National Administration of Tourism has been very positive, for example, international arrivals this year show a 34.9 percent increase over the same period last year. Both international and domestic tourism are increasing,” noted Robert L. Steele III, CHA, president and COO of the American Hotel & Lodging Educational Institute (EI). “We are pleased to be able to work with Elite Hospitality Group to educate and train hospitality professionals to serve the needs of Vietnam’s hospitality and tourism industry.”

      For more information on EI’s international programs, please visit http://ahlei.org.

      About the American Hotel & Lodging Educational Institute
      Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

      Elizabeth Johnson - ejohnson@ahla.com

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