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      ISPA Invests in the Future of the Spa Industry; Expands Reach Through Agreement With American Hotel & Lodging Educational Institute

      Lexington, KY - The International SPA Association continues to be the leading source for spa industry research, business tools, and curriculum. As the voice of the industry, ISPA is ensuring the sustainability of the spa industry by investing again in its members and providing complimentary resources to its membership. Beginning at the 2008 ISPA Conference & Expo held Nov. 10-13 in Las Vegas, digital copies of existing and future research studies will be available for ISPA members at no cost. Essential research such as the Spa Industry Studies, Spa-Goer Study, and the Consumer Report can now be easily accessed and utilized by all members. The association is also working on a pioneering global study of 15 countries that will be released soon and available in a digital format complimentary for members.

      Another exciting step in making ISPA business tools and curriculum more widely available is a recent partnership between ISPA, the ISPA Foundation, and The American Hotel & Lodging Educational Institute (AHLEI). ISPA and AHLEI are reducing prices of spa curriculum to address one of the industries top issues - the lack of a qualified labor pool. This partnership allows a price reduction in spa curriculum for both ISPA members and nonmembers. Through expanded marketing efforts with AHLEI, more spa curriculum will be in the hands of students interested in a spa industry career.
      "With more than 303,700 people employed by the spa industry, it is essential to make business tools, research and curriculum easily accessible," said ISPA President Lynne McNees. "In working with AHLEI, we will reach an unmatched number of industry professionals and students to provide them with ongoing education."

      "AHLEI and ISPA have significantly expanded our previous partnership arrangement that will result in a win-win for both organizations and their respective customer bases. Under the new agreement, AHLEI and ISPA will continue to work closely together on product development and publishing of spa- related products, and AHLEI will assume sales, expanded marketing efforts and fulfillment responsibilities for numerous ISPA-owned products," explained Wes Ardis, AHLEI's senior vice president. "AHLEI will use its sales team and worldwide market reach to put spa education and training materials in the hands of both ISPA and AHLEI/AHLA customers. Members of both organizations will receive discounted member pricing. We have had an excellent relationship with ISPA for several years and are absolutely delighted that they have offered us an expanded role in their education and training product offerings."

      Tools and curriculum involved include:

      • "SPA: A Comprehensive Introduction" combines the wisdom and experience of a diverse group of seasoned industry professionals to provide a cross-cultural view of the world of spa. The text examines today's spa industry and introduces students to spa careers. A video component helps to further illustrate each chapter's main points.
      • "Retail Management for Spas: The Art and Science of Retail" explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment.
      • The "Uniform System of Financial Reporting for Spas" provides a financial reporting system that gives spa operators the tools to measure, compare and report on the financial health of their business.
      • Supervisory Skill BuildersProgram workbooks provide a case study approach to building supervisory skills and are for spa supervisors and other professionals interested in supervisory level education in the spa industry.

      To purchase any of the tools or curriculum contact AHLEI at 1.800.344.4381 or 1.517.372.8800, (outside the United States and Canada, call 1.407.999.8100) or purchase them through the AHLEI shopping cart at http://www.ahlei.org, or the ISPA shopping cart by visiting http://www.experienceispa.com.

      About the American Hotel & Lodging Educational Institute
      Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

      Elizabeth Johnson - ejohnson@ahla.com