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      Contemporary Club Management

      Contemporary Club Management

      Third Edition

      00313CIN03ENGE

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      This textbook introduces readers to the complex world of private club management. Chapter contributors are hospitality educators and others with expertise in the areas of club management and facilities.

      The third edition features two new chapters. "Effective Communication for Club Managers" covers common communications challenges; speaking, writing, and listening; important workplace communication issues, and technology and communication. "Club Facility Management" provides an overview of facility management responsibilities at a private club, sustainability, building projects, and quality assessments.

      Other topics include:

      • Club Governance and the General Manager/CEO 
      • Membership Marketing 
      • Club Food and Beverage Operations
      • Golf Operations in Clubs

      Editors: Joe Perdue, CCM, CHE, and Jason Koenigsfeld, Ph.D., CHE, for the Club Managers Association of America
      ©2013, 17 chapters, Softbound
      ISBN 978-0-86612-408-9

      Please note:


      Attention Instructors:

      This title is distributed in the United States by Pearson Higher Education.  For additional instructor information or to place an order, please visit Pearson's website.

      To find your Pearson customer service representative, visit http://www.pearsonhighered.com/replocator/.

      Table of Contents

      Chapter: 1 Overview of Club Operations
      Chapter: 2 The Board of Directors and the General Manager/Chief Operating Officer
      Chapter: 3 Leading Clubs Effectively
      Chapter: 4 Strategic Planning and Management
      Chapter: 5 Effective Communication for Club Managers
      Chapter: 6 Club Marketing
      Chapter: 7 Membership Marketing
      Chapter: 8 Managing Human Resources in Clubs
      Chapter: 9 Training and Professional Development in Clubs
      Chapter: 10 Club Food and Beverage Operations
      Chapter: 11 Club Financial Management
      Chapter: 12 Club Technology
      Chapter: 13 Club Facility Management
      Chapter: 14 Managing Entertainment in Clubs
      Chapter: 15 Golf Operations in Clubs
      Chapter: 16 Golf Course Maintenance
      Chapter: 17 Club Fitness, Spa, Aquatics, and Tennis Operations
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      Syllabus

      Prerequisites: None

      Course Description: This course introduces students to the world of private club management. There are chapters on club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, strategic management in clubs, club marketing, managing human resources in clubs, food and beverage operations in clubs, club financial management, club computer systems, golf operations in clubs, and club fitness operations.

      Objectives: At the completion of this course, students should be able to:

      1. Describe the nature and appeal of a private club, explain how private clubs are owned, and describe types of clubs.
      2. Explain the board of directors' role in a private club, describe the board's size and makeup, and summarize issues connected with board member tenure, selection, and orientation.
      3. Describe the role of service in private clubs, define "moments of truth," and summarize strategies for controlling service encounters.
      4. Summarize nonverbal, oral, and written communication skills club managers should possess.
      5. Explain how club managers can put together continuous-improvement teams at their clubs.
      6. List and describe the steps in a strategic planning process for clubs.
      7. Define "marketing research," describe types of marketing research and sources of marketing data, and explain the role of ethics in marketing.
      8. Summarize major U.S. antidiscrimination laws that affect clubs.
      9. Outline the organizational structure of club food and beverage operations.
      10. Explain how financial statements are used by clubs, list the major financial statements, and describe the Uniform System of Financial Reporting for Clubs.
      11. Identify the fundamental features and functions of email and the World Wide Web and describe Internet applications for clubs.
      12. List and describe golf facilities typically found at clubs.
      13. Identify and describe the major areas and pieces of equipment in a typical club fitness center and summarize how members use them.
      14. Describe typical tennis programs offered at clubs, and summarize the qualifications and duties of tennis staff positions

      Group Teaching Guidelines: This course is designed with thirteen chapter sessions that can be combined or broken down to meet a variety of scheduling needs. Class activities are included in the Instructor's Guide.

      Evaluation: The student must complete thirteen basic self-scoring review quizzes and a comprehensive final examination.

      Learning Resources: Contemporary Club Management, edited by Joe Perdue for the Club Managers Association of America.

      Presentation Files 

      These files, available by chapter, are formatted in Microsoft PowerPoint.

      Chapter: 1 Overview of Club Operations
      Chapter: 2 Club Governance and the General Manager/CEO
      Chapter: 3 Leading Clubs Effectively
      Chapter: 4 Strategic Planning and Management
      Chapter: 5 Club Communications
      Chapter: 6 Club Marketing 
      Chapter: 7 Membership Marketing
      Chapter: 8 Managing Human Resources in Clubs
      Chapter: 9 Training and Professional Development in Clubs
      Chapter: 10 Club Food and Beverage Operations
      Chapter: 11 Club Financial Management
      Chapter: 12 Club Technology
      Chapter: 13 Club Facilities Management
      Chapter: 14 Managing Entertainment in Clubs
      Chapter: 15 Golf Operations in Clubs
      Chapter: 16 Golf Course Maintenance
      Chapter: 17 Club Fitness, Spa, Aquatics, and Tennis Operations
      Download

      Related Items

      Course Exam Scan Sheet
      Course Exam Scan Sheet