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Convention Sales and Services

Convention Sales and Services

Eighth Edition

00478TXT08ENGE

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This textbook provides readers with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.

The eighth edition offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager; as well as new charts, graphs, interviews, examples, and Internet exercises to give readers insight into situations they will encounter on the job. 

    Authors: Milton T. Astroff and James R. Abbey, Ph.D., CHA
    ©2011, 18 chapters, Softbound
    ISBN 978-0-9620710-6-5

    Examination/Desk Copy:  

    Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this online request form.  International instructors should contact internationalsales@ahla.com or call +1.407.999.8100.   

    Instructor Resource Portal:  

    AHLEI provides complimentary access to useful resources for instructors, including chapter outlines, PowerPoint files, and a course syllabus. You may download them by visiting our Instructor Resource portal. 

    Effective January 6, 2016, AHLEI is implementing a new registration process for the instructor resource portal. All instructors-including those who were previously registered with our website-are asked to complete our new registration and verification process.  

    After you fill out the initial request here, you will be notified by email when your registration has been approved. Once approved, you will be able to log in to the portal and access the many course resources we provide.

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