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Managing Beverage Operations

Managing Beverage Operations

Second Edition

00346CIN02ENGE

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This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving.

Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews.

Bar operations covers a real-world approach to beverage controls, purchasing through serving, technology, design, and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.

Ronald F. Cichy, Ph.D., CHA, CFBE, CHE, Michigan State University and
Lendal H. Kotschevar, Ph.D.
©2010, 16 chapters, Softbound
ISBN 978-0-86612-354-9

Please note:

  • Includes certificate exam scan sheet for students enrolled in a school program.
  • To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a  Distance Learning  student through AHLEI. Distance Learning students  MUST  order their textbooks through the  paper  or  online application ; textbooks purchased through the online store will  NOT  include the necessary final exam.

View the  course syllabus  or for complimentary access to additional resources, including chapter outlines, guides, optional tests, PowerPoint files and more, for instructors only connect to the Instructor Resource Portal.

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Examination/Desk Copy:    

Instructors in the United States and Canada who would like to receive an examination copy or desk copy of this textbook should use this  online request form . International instructors should contact  internationalsales@ahla.com  or call +1.407.999.8100.

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