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      Retail Management for Spas

      Retail Management for Spas

      00220CIN01ENGE

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      Member: $62.95
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      Developed by the International SPA Association and the ISPA Foundation, this book explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment. It will help spa professionals increase their retail knowledge and their understanding of vendor relationships.

      Author: ISPA Foundation
      ©2005, 9 chapters, Softbound
      ISBN 978-1-57640-089-0

      Please note:

      Attention Instructors:

      This title is distributed in the United States by Pearson Higher Education.  For additional instructor information or to place an order, please visit Pearson's website.

      To find your Pearson customer service representative, visit http://www.pearsonhighered.com/replocator/.

      Table of Contents

      Chapter: 1 The Art and Science of Retail
      Chapter: 2 Retail Planning
      Chapter: 3 Purchasing
      Chapter: 4 Inventory Management
      Chapter: 5 Evaluating Financial Performance
      Chapter: 6 Sales and Service
      Chapter: 7 Visual Merchandising
      Chapter: 8 Marketing
      Chapter: 9 Spa Retail Opening
      Download

      Syllabus

      Prerequisites: None

      Course Description: This course explores the importance of retail operations to spas, how to manage them, design them, choose and sell products, market a retail area, and open a new retail operation. It fully explores retail planning, inventory management, maximizing profits, sales and service, visual merchandising, and marketing within the spa environment. This course will help aspiring spa professionals increase their retail knowledge and understanding of vendor partner relationships.

      Objectives: At the completion of this course, students should be able to:

      1. Describe why retail operations are important to the spa, its guests, and its employees.
      2. Explain the elements of retail planning and how trends and classifications contribute to retail sales planning and staff compensation.
      3. Identify purchasing strategies and methods for selecting vendors, forming partnerships, and creating a private label product line.
      4. Outline the tasks involved in inventory management and recordkeeping.
      5. Evaluate a retail operation's financial performance by key factors such as total spa revenue, contribution by classification, sales per ticket, sales by therapist, markdown percentage, sales by square feet, cost of sales, and inventory turnover.
      6. Describe how sales and service work hand in hand and ways that spa retail managers can promote effective selling among the spa staff.
      7. List effective visual merchandising techniques for floor layout; skin, body, and beauty products; apparel and apparel-related products; and gifts and accessories.
      8. Explain why a retail operation should market its services and what the steps are to preparing and executing a marketing plan..
      9. List the tasks that must be performed for a successful retail opening.


      Group Teaching Guidelines: This course is designed with 9 chapter sessions that can be combined or broken down to meet a variety of scheduling needs. Class activities are included in the Instructor's Guide.

      Evaluation: The student must complete a comprehensive final examination covering the first 9 chapters.

      Learning Resource: Retail Management for Spas, The Art & Science of Retail, by the International SPA Association Foundation.

      Presentation Files

      These files, available by chapter, are formatted in Microsoft PowerPoint. 

      Chapter: 1 The Art and Science of Retail
      Chapter: 2 Retail Planning
      Chapter: 3 Purchasing
      Chapter: 4 Inventory Management
      Chapter: 5 Evaluating Financial Performance
      Chapter: 6 Sales and Service
      Chapter: 7 Visual Merchandising
      Chapter: 8 Marketing
      Chapter: 9 Spa Retail Opening
      Download

      Related Items

      Course Exam Scan Sheet
      Course Exam Scan Sheet