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Hotel Industry Foundations and Introduction to Analytics

Hotel Industry Foundations and Introduction to Analytics (HIFIA) is jointly offered by STR and the American Hotel & Lodging Educational Institute (AHLEI). Please note: HIFIA is not a professional certification, but an instructional module with content pulled from the full Certification in Hotel Industry Analytics (CHIA) study resources.

"Hotel Industry Foundations and Introduction to Analytics" builds a solid foundation and provides a thorough introduction to the math required by a hotel or tourism industry professional, to the reports that are used and to the analytic skills. The HIFIA also helps students appreciate that the hotel and tourism industry relies heavily upon data and the ability to analyze that data.

Attention Instructors

Prepare to present the training by attending a Train-the-Trainer session for HIFIA which covers the training content, to include hotel industry affiliations, categorizations, benchmarking, and an introduction to hotel math and industry reports.

HIFIA Trainer the Trainer Sessions
Because the HIFIA content is a subset of the CHIA, instructors wishing to teach HIFIA should attend a free CHIA train-the-trainer session offered through STR's Share Center. A list of upcoming CHIA sessions can be found on the Certification Review Sessions and Workshops page.