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      FOR IMMEDIATE RELEASE

      CARE® Online Program Streamlines Alcohol Service Training

       Orlando, Florida, September 2008 - The American Hotel & Lodging Educational Institute's responsible alcohol service training program is now available in an interactive online version. Controlling Alcohol Risks Effectively (CARE®) Online offers individual hotels and management companies an easy-to-use, web-based training solution that prepares servers to handle the challenges of balancing guest service with the legal responsibilities involved in serving alcohol.

      CARE Online incorporates the revisions made to the CARE workshop materials in 2007, including updated course content, state laws, and server pocket guide, as well as a new graphic look and redesigned user interface.

      The four-hour CARE online program includes:

      • Seven content modules with module quizzes for learning application
      • Glossary of terms
      • CARE Pocket Guide (PDF)
      • State laws document (PDF)
      • Proctored final exam

      Certificate of Completion and Training Verification Card for servers who pass the exam
      The CARE Online program includes a Property Administrator account through which trainers can conveniently manage users and proctor final exams. Trainees access the CARE Online through key codes provided for each employee. Customer pricing is based on the number of key codes purchased, with quantity discounts for volume purchases. Pricing begins at $39.95 for AH&LA members and $49.95 for nonmembers.

      An online demo is available on the EI web site at www.ahlei.org/CARE.

      EI is offering an introductory discount of 15% off member and non-member pricing on CARE Online through December 31, 2008. For more information or to order, call 800-344-3320 or 517-372-8800. CARE products are not available through the EI shopping cart.

      About the American Hotel & Lodging Educational Institute
      Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.

      Elizabeth Johnson - ejohnson@ahla.com

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