Elite Hospitality Group is the Educational Institute's licensee in Vietnam. Under the direction of Paulina Ngo, founder, president and CEO, the company has been providing hospitality education and training to Vietnam by focusing on professional certification for Vietnamese hospitality industry professionals; workforce development using EI's Skills, Tasks, and Results Training (START) program; and piloting EI's hospitality management courses and areas of specialization.
Vietnam welcomed 6.8 million international arrivals in 2012, marking a year-on-year increase of 13.86 per cent and bringing revenue of nearly US$7 billion, although improving the country's tourism services could boost the figures some more. Last year, Elite Hospitality certified more than 100 hospitality professionals after introducing the following certifications: Certified Hospitality Supervisor (CHS), Certified Hospitality Departmental Trainer (CHDT), Certified Hospitality Trainer (CHT), Certified Hospitality Facilities Executive (CHFE), and Certified Hospitality Sales Professional (CHSP). In 2013, the goal is to certify another 300 Vietnamese professionals, and to launch the following certifications: Certified Rooms Division Executive (CRDE), Certified Hospitality Housekeeping Executive (CHHE), Certified Food and Beverage Executive (CFBE), and Certified Lodging Security Director (CLSD).
Elite Hospitality is also piloting the START program for entry-level training, finding school partners to deliver START to their students and also securing commitments and support from industry partners to offer skills training and paid on-the-job training for students. Industry partners include five-star hotels such as Sheraton, Caravelle, Pullman, and JW Marriott. Elite's approach to the program features 180 hours of classroom training, 100 hours of practical skills training and 500 hours of paid on the job training.
Finally, Elite is pilot testing EI's five-course areas of specialization curricula to it industry partners. The company will also be seeking and securing Global Academic Partner (GAP) schools to help them deliver EI's academic programs to prepare students for hospitality careers.
To learn more, visit www.elite-hospitality-group.com.
Published March, 2013.
About the American Hotel & Lodging Educational Institute
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to train, educate, and certify hospitality professionals worldwide.
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